When designing your website, how it looks might be one of the most important factors that you keep in mind when testing it and getting it ready to publish. However, how it looks might not always be the most important factor for all of your website visitors. Blind users, for example, will not be interested in how your website looks, but rather in how accessible it is for them to visit and use. accessiBe explains why considering blind users is important when building your business site.
Why Does Your Website Need to Be Accessible to Blind Users?
Google has made it very clear that web content needs to be created for the user, rather than focusing on SERPs rankings. And with the web becoming easier to use for people of all abilities thanks to devices that enable them to access anything that they want online, it’s becoming increasingly important to ensure that your website isn’t just created with able-bodied users in mind.
Improve Your Customer Base
By ensuring that your website is accessible to blind people, you can expand your customer base. On the other hand, if your website is unusable by somebody with limited or loss of sight, they’re not going to be able to become a paying customer of yours even if they would like to. In addition to providing the opportunity for custom, it’s important to make sure that your website is accessible to blind users simply because it is the right thing to do. Your customers will appreciate the efforts to ensure that they can enjoy your website with image descriptions and screen-reader friendly text, and it’s more likely to lead to a good reputation and strong word-of-mouth marketing recommendations to others.
Simple Steps for Better Accessibility
When it comes to ensuring that your website is accessible to blind users, the steps to take might be simpler than you think. You can easily test your website using a free tool found online to find out what needs tweaking. Designing an accessible website for the blind mainly involves ensuring that all images used on the site have descriptions that can be picked up by a screen reader.
Since a blind user will interact with your website in a different way, it’s important to keep these accessibility tips in mind to ensure that they can have a positive experience with your business.